RevOps Enablement Manager

Purpose

The RevOps Enablement Manager owns the data, automation, and intelligence infrastructure that makes the RevOps Revenue Model work. This seat governs CRM hygiene, marketing automation, lead scoring and lifecycle tracking, pipeline reporting, and the unified data model that connects Demand and Revenue into one system. Without this role functioning well, Marketing and Sales operate from different sources of truth, pipeline visibility breaks down, and the revenue organization cannot make data-driven decisions.

Key Responsibilities

• Own CRM data hygiene, completeness, and lifecycle accuracy across the full customer journey
• Govern marketing automation, lead scoring, nurture programs, and lifecycle stage transitions
• Maintain unified pipeline reporting that connects marketing activity to revenue outcomes
• Build and maintain the data infrastructure that enables Demand and Revenue alignment
• Provide market intelligence and competitive insights to leadership and revenue teams
• Ensure lead routing, SLA compliance, and pipeline handoff quality between Demand and Revenue

This role is embedded within the Demand function but serves the entire revenue organization. It is the structural answer to the "one pipeline view" challenge: Marketing and Sales historically operated from separate data sets with no unified truth. The RevOps Enablement Manager creates and maintains that single source of truth, making the entire revenue system measurable, improvable, and accountable.

In the RevOps Revenue Model, this seat is the feedback loop that makes demand generation decisions data-driven and makes revenue forecasting credible. It is not a technology side task—it is core revenue infrastructure.